Seriously Trademarks is a boutique trademark consultancy firm with offices in Australia and New Zealand. We are specialists in the field of trademarks and provide expert knowledge in the field of brand protection. Our network allows us to help individuals and/or companies to trademark in New Zealand, Australia and the rest of the world to ensure their most important assets are protected.

The Seriously Trademarks® practice was established in 2012 with the aim of assisting small to medium size business with the protection of one of their most valuable assets, their brand name, whether it’s the business name, product name or service name. Without protection of the business name, a business is highly vulnerable from either copycats or opportunists operators?

Our core values enable us to deliver excellent customer service to our clients at every stage of the trademark process. We are interested in our client’s business which we aim to understand as best we can, to ensure that the right protection is obtained for their trademark needs.



Founder and Principal of Seriously Trademarks®

A go getter, serial entrepreneur, Binh believes in providing the best customer service to all her clients. She cares about the success rate of an application, if she does not think that an application has a chance to get pass the examiner, she is able to work with the client to find a solution. Binh’s twenty years experience in marketing enables her to assist with her client’ s branding strategy.

Understanding how a brand works in the marketplace is essential in knowing how to obtain the right type of protection for their brand. With trademark expertise, knowledge and marketing experience, Binh founded Seriously Trademarks.

Binh holds a Masters of Business, Marketing at the University of Technology, Sydney and has worked in the intellectual property industry for five years. She keeps up to date with trademark knowledge both locally and overseas