Why Trademarking

Most business owners believe that registering a firm or business name gives them exclusive possession of that name. It is in fact a dangerous misconception.

At any time, another organisation could register a trademark for the name you are trading under. It is then owned by them and could prevent you from using that name.



A smart choice

By trademarking your business you protect your assets, making sure that you are the sole owner of your logo, business name and your intellectual property in Australia and across the world.

You can then grow your brand in confidence

No Matter What

We protect your brand

We can take the hassle out of registering for trademarks in Australia and New Zealand as well as internationally. This is because we work with our legal experts to ensure that your application is processed speedily, without error and importantly, in accordance with your instructions.

All our services are highly specialised and  transparent in terms of cost for you

Seriously, we do
Who needs a trademark
  • Small Business
  • Medium Business
  • Large Corporation
  • Freelancers
  • Business that are expanding in new international markets
  • Start ups
Our Specialties
  • Trademark Search
  • Trademark Application
  • Trademark renewal
  • Branding strategy
Benefits of Trademark
  • The right to stop competitors to use your USP
  • The right to be the sole user of a slogan, name or logo
  • Increase of brand perception
  • Increase of business lifespan
  • Increase of trust and income for your business
Featured On
  • Sydney Morning Herald
  • Fox News
  • CNB



RIsk Management




International markets


Local Markets


It’s time you gain
total control over your assets

When you are in possession of product name or a unique company because trademark registration is essential:

You avoid infringing the rights of another company so they do not sue you;
It procures your company by giving you ownership of the name, which means you’ve got the right to prevent competitors from copying you and trading on your reputation.
It develops value in your organization by providing an asset that is registered with the Australian Government and may also be mortgaged.




Trademark In Australia

Trademark In Australia

Application in AUS

Trademark In New Zealand

Trademark In New Zealand

Application in NZ

International trademark

International trademark

International application

Frequently asked questions

Frequently asked questions


Let the experts do the heavy lifting

At Seriously Trademarks® we provide the most professional, reliable and stress free service
Before you trademark

Applying for a trademark  requires a comprehensive search and investigation to make sure the trademark you want to use is truly available. At Seriously Trademarks® we run extensive searches as the first step of the registration process

The registration process

From start to finish the whole process requires time and can be tricky in its requirements. That is why at Seriously Trademarks® we spend time with the client and collect all the answers in advance making sure the registration has no gaps.

Expertise for a timely service

It takes time to register a trademark, doing all the right steps makes sure the client gets protection in the fastest possible timeframe. At Seriously Trademarks® we handle both the paperwork and the communication providing a professional stress free services

Solid experience

Seriously Trademarks® is a boutique trademark specialist with many years experience and  we have been involved in important cases of trademark infringements. Not only you can trust our expert handling of the registration process but we provide advice in all aspects of your branding strategy.


I was very keen to get my product name registered to protect myself from competitors using it. Binh was able to provide me with great reassurance during the application process and always delivered what she promised with a smile. Now my product name and logo is trademarked and protected

Wendy RoseWentara Pty Ltd , Koto®- Owner

It is with pleasure that I’m writing this testimonial of my experience with Binh Rey. Though I have only dealt with the team for a little less than a year, they very quickly summed up how they could help my business through trademark application process. I was clearly told of all costs up front and they delivered exactly what they said they would, and I love the fact that they are always available to assist at any time.

Kien Lee Business Development Director, Ecobud®

I write to thank you for the attention to detail and assistance with our registration of a trademark recently.
This is a daunting field to the unknown, and you made it not only a trustworthy experience but an easy hassle free experience.
When I started looking for help, the internet search engine results were full or tricks and shark like returns that were just too hard and daunting. Thank you Seriously Trademarks.

Steve CauntFire Services Plus Pty Ltd Principal Director

Seriously Trademarks provided impeccable service and invaluable information throughout the process, from the conceptualisation of the brand name, product categorisation to the registration procedure.
This led to the successful registration of our trademark. For Chinese companies requiring assistance in registering trademarks in Australia and New Zealand, we would recommend working with Seriously Trademarks.

Weng HaoBusiness Manager, Phaeton Group

We have used Seriously Trademarks for various trademark protection for our products. We are manufacturers of cosmetic products from China and we sell our products to Australian retailers. We wanted to protect our products from competitors and Seriously Trademarks provides good service by helping us think of English names for our products. We would recommend Seriously Trademarks to any Chinese companies wishing to trademark in Australia and New Zealand.

Phaeton Group 翁浩Business Manager, 商务经理

Binh Rey, Seriously Trademarks enabled the daunting application process of the registration of our Trademark run smoothly with her professional knowledge and approachable manner. Thank you Binh, I will be happy to pass on a recommendation for your service to my business networks.

Gaye O'DeaCharbray Society Of Australia , Marketing Manager

Simple reasons to trademark

  • Protect your Business & Brand
  • Stop others using your Brand
  • Legal protection

We live in a complex and competitive market place. Make sure your success is protect it. Trademark your business today !

Binh Rey is the principal consultant at Seriously Trademark

“We pride ourselves on developing unique and professional solutions for our clients. Give us a call for a free consultation on the best strategy for you.”

Submit a trademark with us today

  • Quick, hassle free submission
  • 24hr submission turnarounds
  • One stop for all trademarks

Grow your business and Secure its future 


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